The college years are a time for great personal growth - exploring new social situations and meeting new people in a variety of settings. College is also a key time to develop and practice our individual values and personal code of ethics and behavior. What's important? What's right? How do we bring that to our everyday living?
We all arrive at Cal with our unique background, attitude, and experience with alcohol and drinking. However, we share the fact that alcohol manufacturers have spent about 3 billion dollars every year since we were born to suggest that six packs and handles are essential components of every college social event or gathering. Their relentless marketing aims to normalize alcohol use and sustain, if not actually grow, alcohol sales. Clearly, there's more to the story than what the beer ads show, but you have to make an effort to find it.
Check out some of the campus resources available to help you prevent and problem-solve alcohol and drinking issues. If you don't see what you're looking for, let us know and we'll help you find it. We all play key roles to ensure that alcohol or other drug use does not hinder our or others' personal growth during these important college years.
is a program of University Health Services in collaboration with other campus
and community organizations.
The mission is to reduce harm associated with drinking in the campus area.
To volunteer or for more information call 510-642-7202 or email firstname.lastname@example.org.