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Collegiate Alcohol Awareness Week - Oct. 18-25, 2009 |
The college years are a time for great personal growth. They are a time to explore new social situations and meet new people in a variety of ways. They are also a key time for defining and practicing our values and personal code - both moral and behavioral. What's important? What's right? How do we bring that to our everyday living? We all arrive at Cal with our unique background, attitude, and experience with alcohol and drinking. What we do share is that alcohol manufacturers have been spending about 3 billion dollars every year since we were born to promote the psychological myth to us that six packs and handles are an essential component of every college social event from Cal game to Cinco de Mayo… a relentless marketing campaign to normalize alcohol use and sustain, if not actually grow, alcohol sales. Suffice it to say that there is more to understand about alcohol and drinking than what the beer ads show. We owe it to ourselves to look further, draw from and use multiple resources, and ensure that alcohol or other drug use does not hinder our or others' personal growth, i.e. health, relationships, academics, leadership. Check out the variety of campus and community programs, organizations, websites, and other resources available to help you prevent and problem-solve alcohol and drinking issues.
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PartySafe@Cal
is a program of University Health Services in collaboration with other campus
and community organizations.
The mission is to reduce harm associated with
drinking in the campus area.
To volunteer or for more information call 510-642-7202
or email hp@uhs.berkeley.edu.
